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Public awareness

From the start of operation in 2005, ELEKTROWIN a.s. concentrated its activities in the knowledge sphere mainly on the fulfilment of information obligations of producers towards consumers and carried them not only through the media (radio, TV, advertising in daily newspapers and magazines) and end dealers, but through municipalities, as well.

WEBSITE

One of the main information sources is the internet site focused on the provision of updated info on the activities of the ELEKTROWIN collective system. The site map reliably directs all visitors - retailers, municipalities, and general consumers.

EWIN-company newsletter

This company newsletter focuses on the take-back of electrical and electronic equipment and offers manufacturers, cities, towns and villages, retailers and companies which treat electrical and electronic equipment information about the activities of the collective system. It also provides space to our partners to share their own experiences and opinions.

GENERAL PUBLIC, CHILDREN AND SCHOOLS

Focusing on children and schools (and adults too): Earth Day, art competition, competition to collect small appliances,partnership in the Eurorebus contest, school contest in the collection of small electrical appliances...

Focusing on cities, towns and villages: conferences, seminars, information campaigns for the people living in town....The most important activity in this sphere was organising the Roadshow. The Roadshow aimed not only at presenting our company, but first and foremost at supporting awareness focused mainly at youth as potential consumers. The synergic effect of the Roadshow was the direct collection of worn-out electrical equipment into containers located on the squares where the events were held.

In collaboration with Czech TV, a serial "Where to Put Them II" was created.

RETAILERS

Updated information leaflets, historical electrical waste fee lists for consumers including a paper stand with information are sent to retailers. In addition, adhesive labels to be stuck on shop windows, information leaflets, and posters explaining incompleteness issues are distributed from time to time. The bins for the collection of tiny appliances are placed in the shop network.

Information materials